Projects across
complexity and craft.
Ten case studies. Each one covers a different kind of problem — product built from scratch, conversion programmes that ran for years, design systems for distributed teams. Details omitted where NDAs apply; methodology and decisions are always mine to share.
A selection of clients worked with directly or through agency partnerships.
Most engagements covered by NDA — methodology and decisions are always mine to share.
Ten case studies, one page.
Hover a row to preview.
IKEA Home Services
Peer-to-peer home improvement marketplace, launched Spain 2024. 500,000+ downloads · 21,000 service requests · 4.9/5 satisfaction.
IKEA Second-hand Marketplace
Peer-to-peer IKEA resale platform, now live in five European countries.
Santander Nordics — CRO Programme
Lead UX/CRO designer across four Nordic markets throughout the Flat 101 engagement.
Meliá Hotels International — Campaign Platform
3-year engagement. Platform built from zero, live across all Meliá markets.
Mapfre — AFIN Financial App
Self-service financial app — progressive disclosure IA and a Financial Advisor feature built around user trust and autonomy.
Mapfre — Digital Expansion
Lead designer on Verti platform redesign, Insurance Offices & Agents Directory (Latin America), and international CRO.
IQOS Club Spain — CRO Programme
Project lead, ongoing optimisation of Philip Morris loyalty portal.
XTI Store — E-commerce Redesign
Full redesign within Magento platform constraints.
IKEA — Ways of Working System
Cross-tool workflow architecture built from first principles.
AI Workflow Design Framework
Multi-agent process architecture — designing AI into the workflow, not just using it.
Shorter engagements
Mutua Madrileña — CRO
Part of programme: +41% lead increase (Flat 101 published)
AXA Spain — CRO Programme
Part of programme: +18% insurance contracts (Flat 101 published)
Bankinter
CRO & Experience Audit
Subaru Spain
CRO, Experience & Behavioral Audit
Affinity Petcare
Ongoing CRO Programme
Independent web projects
NimbusPC
Brand, IA, UI design, Webflow build with relational CMS, and interactive 3D hero (Spline). Miami-based B2B IT services. Full lifecycle, solo delivery in two weeks.
MD Staff Solutions
Corporate website for a Florida healthcare staffing and AHCA compliance firm. Regulated B2B audience — brand direction, UI design, and Webflow development with trust and credibility as primary conversion drivers.
MEKCO Group Aviation
FAA and EASA-certified aviation MRO firm with four specialist service divisions. Brand architecture, multi-section information design, and Webflow development — balancing division-level depth with group-level coherence.
Your hardest problem
is a good place to start.
Open to senior product design roles and selective consulting engagements — in English or Spanish.