Projects

Real Use Cases:
Elevating Digital Experiences

Case study examples that illustrate the processes and results of my design approach, applied to real products. These cases represent some of the keys to creating, developing and optimizing conversion-focused systems and key metrics.

Case Study

Improving the digital experience for a financial app

AFIN is a financial management app for customers of MAPFRE Spain, one of the main players in the financial and insurance sector in the country. Although the application allows customers to take control of their investments, savings insurance and pension plans, it was difficult for them to navigate it, so it had to be redesigned.

Case Study

Dian Rene Music: Elevating a Salsa Star’s Online Presence

Transforming a talented salsa singer’s online presence. Discover how I designed a website that embodies the energy of Dian Rene’s music, attracting new clients and showcasing his unique services.

Case Study

Driving Ongoing CRO Success for IQOS Club: Quitting Ordinary, Elevating Conversions

Learn how to turn constraints into opportunities. Explore our proven CRO strategies for navigating short turnaround times, shared resources, and evolving priorities – all while maintaining a data-driven approach.

Case Study

From Insights to Growth: Applied CRO in the Financial Sector

Optimizing complex, multi-country banking websites comes with unique challenges. Learn how we used a combination of data analysis, design expertise, and rigorous experimentation to improve the user experience and drive business results.

Case Study

Balancing Brand Vision and Technical Constraints for Fashion Ecommerce Design

Get a behind-the-scenes look at a successful ecommerce redesign. Discover how research, user-centric design, and collaboration with developers led to a beautiful and effective website for XTI Store.

Case Study

Creative Agency Portfolio Website

Dynamic website for Havana-based creative agency Factor Común that allows the agency to attract new projects and showcase its creative talent, highlighting the power of a fully integrated design and development approach.

Case Study

Sports Betting Web Application

MVPicks’ sports betting platform was revitalized through a mobile-first redesign, enhancing conversions and engagement. A seamless UX/UI was crafted across devices based on data-driven insights. The project extended beyond design to include hosting, development, and implementation, ensuring a comprehensive solution for MVPicks.

Case Study

Delivery Service Website Design

CUBAMAX’s website was redesigned with a focus on mobile users, boosting conversions through data-driven UX/UI design and responsive prototyping. This ensured a seamless experience across all devices, strengthening their position in the travel and shipping market to Cuba.

Trusted by:

- I have had the privilege of working with some of these clients through the agency where I function as a senior consultant -