Logotipo de Jose Romero
Let's Talk
10 YEARS DESIGNING DIGITAL

Digital Design that Connects, Persuades & Converts

I combine design, data, and strategic thinking to create interactive digital products that attract the right customers, deliver exceptional experiences, and drive measurable growth.

Explore My Work
Based in Spain

Trusted by:

- I have had the privilege of working with some of these clients through the agency where I function as a senior consultant -

Effective · Committed · Strategic

About me

Your Trusted Partner in Design-Driven Growth

I leverage my 10 years of design expertise and deep understanding of CRO and Behavioral Economics to help businesses create websites that are beautiful, functional and effective.

I’m passionate about crafting user experiences that drive results and fuel business success.

Let's Talk!

From Challenges to Solutions

Dive deeper into some of my most successful projects. Here’s how I collaborated with clients to translate design thinking into tangible results and achieve their business goals.

See all the Projects

Finance

From Insights to Growth: Applied CRO in the Financial Sector

Optimizing complex, multi-country banking websites comes with unique challenges. Learn how we used a combination of data analysis, design expertise, and rigorous experimentation to improve the user experience and drive business results.

Learn From This Case

Music

Building a Compelling Website for Music Experiences

Transforming a talented salsa singer’s online presence. Discover how I designed a website that embodies the energy of Dian Rene’s music, attracting new clients and showcasing his unique services.

Learn From This Case

Fashion

Balancing Brand Vision and Technical Constraints

Get a behind-the-scenes look at a successful ecommerce redesign. Discover how research, user-centric design, and collaboration with developers led to a beautiful and effective website for XTI Store.

Learn From This Case

Devices

Quitting the Ordinary & Elevating Conversions

Learn how to turn constraints into opportunities. Explore our proven CRO strategies for navigating short turnaround times, shared resources, and evolving priorities – all while maintaining a data-driven approach.

Learn From This Case
Creative Agency Website Design Cover

Creative Agency Portfolio Website

Website design for the promotion of local agency design services, with online portfolio function.
Delivery Service Website Design Cover

Delivery Service Website Design

Website design for the sale and home delivery of food in Cuba. Complementary service of the travel agency CubaMax.
Sports betting platform Cover

Sports Betting
Web Application

UX/UI design of a sports betting platform focused on baseball, aimed at the North American market.
See all the Projects

My journey merges years of experience, formal education, and a relentless drive for optimization. I craft strategic, user-centric solutions that boost your bottom line.

10 years

Work experience

Building a design legacy, one project at a time

Over nearly a decade, I’ve honed my skills across diverse projects, delivering impactful solutions for businesses of various sizes and industries. Let this experience work for you.

Deep experience across industries and challenges

From small-scale campaigns to complex website overhauls, I’ve successfully tackled a wide range of design projects. This adaptability translates to tailored solutions for your specific needs.

100+

Design Projects

5

years of university education

3

years teaching design at collage level

Grounded in Design Fundamentals, Behavioral Economics & Visual Communication

My academic background ensures a deep understanding of design principles and best practices. This foundation anchors my work in timeless strategies, not just fleeting trends.

My toolbox keeps expanding

I continuously increase my mastery of design tools and technologies to bring you the most innovative and efficient solutions. Your project benefits from the latest advancements in the field.

60+

Specialized Digital Tools
Let's Talk!

Insights from my experience

Dive deeper into some of my most successful projects. Here’s how I collaborated with clients to translate design thinking into tangible results and achieve their business goals.

Web Application Design

Navigating Collaboration on Complex Projects

Marketing campaigns management to a large scale can be a challenching area for multinational companies to perform, and personalized platforms can be the right solution for this very specific processes.

Read the article

Coming Soon

New contents are on their way...

I’m working right now to provide further insights that can help each other improve.

Coming Soon

New contents are on their way...

I’m working right now to provide further insights that can help each other improve.

My Peers Say…

My collegues have had a great impact on me. Their insights have led me to find new approaches, and to be more effective in my process.

But let them tell you about it themselves….

"I had the pleasure of working with Jose on my first project as a designer and it was a life saver. His exceptional ability to direct and organize a work process blew me away. If there is chaos, he is able to bring order to it. This impacted our collaboration very positively, greatly facilitating teamwork and, of course, ensuring alignment and quality in the work. He has the soul of a leader and knows how to do it (...). If he is in a design process, the quality and efficiency of the work is guaranteed."
Isabel Vidal
Isabel VidalProduct Designer
"Jose stands out from the average UX profile. Not only does he have a vision and taste for detail in everything related to the designs themselves, but he also brings that layer of strategy and fluid communication with the client that is so demanded and scarce. He is undoubtedly one of the best professionals I have had the pleasure of working with. Jose, I predict a great future for you. You have enormous potential!!!"
Emilio Bordona
Emilio BordonaProject Manager
"Jose Romero is an excellent and skilled professional. He has a vast knowledge on technologies and his design perception is compelling. Jose has a wide capacity to work and lead teams, what made my working experience with him to be gratifying. Besides, he is a great communicator and a flexible professional capable of comfortably moving form one area of knowledge to another."
Luis Enrique Lazaro
Luis Enrique LázaroArchitech and Designer
"I am delighted to recommend Jose Romero, the former lead Product Designer at Factor Comun. I had the privilege of reporting directly to him and witnessing his remarkable abilities firsthand. His leadership, UX/UI mastery, and dedication make him an invaluable asset. With a strong background in UX/UI, Jose consistently delivers top-notch results. His meticulous attention to detail and commitment to perfection are admirable."
Erick Hernandez
Erick HernándezVisual Designer
Let's Talk!

Workflow

My approach to digital design is a versatile mix of design principles, behavioural economics and conversion rate optimisation techniques, and it is fully adaptable to your processes, products and services.

Phase 1

Understand

First, I strive to understand your business objectives and user needs.

A custom design approach requires a deep understanding of the company and the behavioral patterns of its users, which I ensure through comprehensive research and analysis.

Phase 2

Create

Next, I bring my expertise to craft an effective product design methodology 

Each project presents diverse challenges with a large number of moving parts. My approach relies on combining just the right amount of tools and processes to fit the needs of each case.

Phase 3

Optimize

Finally, I use CRO techniques to ensure that our designs are optimized for growth.

There is always room for improvement, and I have the skills and knowledge to apply experimentation techniques to take any digital product to the next level.