Delivery Service Website
UX/UI Design and Prototyping
Project focused on the promotion of complementary services of a multifaceted company aimed at the Cuban market.
About the Project
Travel Agency
- CUBAMAX is a travel and shipping agency that offers services to Cuba, covering the entire national territory, with main emphasis on the state of Florida.
- For this project, I was commissioned to redesign the entire site in order to increase the conversion rate and overall positioning in the market.
Responsive Design
Mobile Versions
During the desk research fase, analytics showed a large part of the customers were visitng the site from their mobile devices.
Based on that, the designing process was conducted from a mobile-first approach, resulting on a fully optimazed product for responsive use.
WorkFlow
Tasks and Tools
For this project, a small team of developers, marketing specialists and designers defined and carried out a series of carefully customized steps to meet the requirements set by the client.
Such steps are represented below in a linear way, though the process it self was highly iterative.
Figma
Main tool for UX/UI Design
Illustrator
Icons and Vector Illustrations
Photoshop
Image Edition and Mockups Creation
WordPress
Content Management System
Elementor
No-Code Development Tool in WordPress
Design Examples
Mobile Version
Each page of the site was designed for 3 main breakpoints, and 2 complementary breakpoints focused on facilitating development.
Responsive Pages
Desktop, Tablet & Mobile
Each page of the site was designed for 3 main breakpoints, and 2 complementary breakpoints focused on facilitating development.
